CCPA & CPRA (2023 Amendment)

California Privacy Compliance for AI Systems

Understand CCPA and CPRA requirements for AI-driven decision-making. Free assessment covering consumer rights, automated decisions, and data minimization for California businesses.

✓ No credit card • ✓ 20-minute assessment • ✓ Instant compliance report

CCPA/CPRA Key Requirements

California's privacy law applies to businesses processing California residents' data

Consumer Rights

Right to know, delete, opt-out, and correct personal information

Automated Decision-Making

Disclosure requirements for AI-driven decisions affecting consumers

Data Minimization

Collect only necessary data, limit retention, purpose specification

Sensitive Data

Enhanced protections for sensitive personal information under CPRA

CCPA/CPRA for AI Systems

Special requirements for automated decision-making and profiling

Disclosure Requirements

Must disclose use of automated decision-making technology in privacy policy and at point of collection

Right to Opt-Out

Consumers can opt-out of automated decision-making that produces legal or similarly significant effects

Sensitive Data Protections

CPRA adds enhanced protections for sensitive personal information including biometric data used in AI

Who Must Comply?

  • Businesses with $25M+ annual revenue
  • Process data of 100K+ California consumers
  • Derive 50%+ revenue from selling personal information
  • Any ONE of these triggers CCPA compliance

CCPA/CPRA Penalties

Enforcement by California Attorney General and private right of action

Unintentional violation

MEDIUM
$2,500 per violation

Intentional violation

HIGH
$7,500 per violation

Data breach (negligence)

HIGH
$100-$750 per consumer

Failure to honor opt-out

CRITICAL
$7,500 per violation

Private Right of Action

CCPA allows consumers to sue directly for data breaches. Penalties of $100-$750 per consumer per incident can add up quickly for companies with large user bases.

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20 minutes to understand your California privacy obligations. No credit card required.

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